Natural Citrus Moisture Shampoo is a moisturizing pH balanced paraben free SLS free shampoo. NOW Natural Citrus Moisture Shampoo saturates your hair with moisturizing compounds to keep it soft, healthy, and beautiful. We formulate our moisturizing shampoo with Vitamins B, C, and E, in addition to Jojoba Oil and Green Tea Extract for hair that looks and feels better than ever! For best results, we recommend using NOW Natural Citrus Moisture™ Shampoo in combination with NOW Natural Citrus Moisture™ Conditioner.
Have you read the label on your shampoo or conditioner lately? If not, you might be surprised to learn what some products contain. Parabens, abrasive cleansers, and chemical foaming agents, such as Sodium Laurel Sulfate, can actually harm your hair instead of helping it. NOW Natural Citrus Moisture Shampoo and Conditioner products are different. We formulate them with essential nutrients, botanical extracts and other natural ingredients that work together to improve and enhance texture, while moisturizing hair follicles, and strengthening roots. Extra foam doesn't necessarily mean extra clean. Commercial shampoos contain sodium lauryl sulfate (SLS), a chemical agent that causes heavy foam and suds. It can also be damaging to healthy hair. But you won't find SLS in NOW Natural Shampoos. We formulate ours with natural extracts that enhance, fortify, and clean your hair without damaging it.
Suggested Usage: Wet hair and apply a generous amount of NOW Natural Citrus Moisture™ Shampoo. Massage in and rinse thoroughly. Repeat if necessary. For best results, condition with NOW Natural Citrus Moisture™ Conditioner.
Ingredients: De-ionized Water, Babassuamidopropyl Betaine, Decyl Glucoside, Sodium Olefin Sulfonate, Lauryl Glucoside, Aloe Barbadensis (Aloe Vera) Leaf Gel*, Vegetable Glycerine, Cetearyl Alcohol, Sodium Hydroxymethyl Glycinate, Herbal Extract Blend (extracts of Licorice, Calendula, Nettle, Horsetail (scouring rush), Chamomile, Lavender and Sage), Citric Acid, Keratin and Hydrolyzed Keratin, Natural Orange-Grapefruit Citrus Essence, d-Panthenol, Hydrolyzed Wheat Protein, Hydroxylated Soy Lecithin, Hydroxyethyl Cellulose, Vitamin E (as mixed tocopherol), Virgin Coconut Oil*, Jojoba Oil, Green Tea Extract, Vitamin D2 (as ergocalciferol), Biotin, Niacin (as niacinamide), Vitamin A (as retinyl palmitate) and Vitamin C (as sodium-ascorbyl phosphate). *Certified Organic Ingredients. NOW Foods does not test on animals. Please Recycle.
The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.
In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods aChicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.
History of NOW
In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed; NOW's commitment to providing products and services that empower people to lead healthier lives.
Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most in the products.
NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.
NOW's experienced professional and technical staff formulates their products to be of the highest quality. NOW has a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate our products to be effective for the intended use. NOW's structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW's contemporary formulas are designed to meet the health and wellness needs of today's consumers. NOW uses ingredients that have been tested for effectiveness in clinical trials and laboratory studies. The heart of NOW Science is third party independent research. NOW investigates and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality. NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.
GMP Quality Assured
NOW's GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company's in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods' in-house rapid analysis microbiological lab.
Brand: NOW Foods
Natural Citrus Moisture Shampoo - 16 oz.